The technical half of growth, which is the half agencies skip.
We are engineers, so we do the part that compounds: site architecture, page speed, structured data, and the analytics that tell you which spend to stop. Not a content mill, and not a dashboard emailed on the first of the month.
Crawlable, server-rendered, correctly canonicalised. Most organic problems are architectural, not editorial.
Core Web Vitals defended in CI, because the fix is cheap before launch and expensive after.
Server-side tracking that survives ad blockers and cookie loss, so the numbers you optimise against are real.
The specific things we build under this.
Technical SEO
Crawl budget, rendering, canonicals, pagination, redirects and the migration plan that stops a redesign from erasing your rankings.
Structured data
Product, article, organisation, FAQ and breadcrumb markup implemented properly, this is what earns the rich result.
Core Web Vitals
LCP, CLS and INP diagnosed to the specific component and fixed, with a budget enforced in the build.
Content architecture
The structure that lets content rank: hubs, internal linking, and pages that answer one intent each.
Local and marketplace
Profile, citation and marketplace presence for businesses where the search happens off your own site.
Analytics and attribution
Server-side events, consent handling, and a funnel definition everyone in the business agrees with.
Paid media
Google Ads run properly, search, shopping and Performance Max, with the policy and disapproval work that keeps a consumer-health account alive. $7.01M managed since 2019.
Conversion work
Testing on the pages that carry the traffic, prioritised by expected value rather than by whoever shouted.
Migration protection
The redirect map, the parity check and the monitoring that keeps a replatform from costing you a year of organic.
$7.01M of ad spend, and here is the account.
Most agencies describe their results. This is the dashboard, one Google Ads account, May 2019 to last week, running paid acquisition for consumer-health and e-commerce brands in the US.
Seven years of live client budget across search, shopping and Performance Max.
Purchases, leads and signups recorded against that spend, about $18.50 apiece.
From 197M impressions. Traffic at a scale that decides what a landing page has to survive.
30 Jun, 29 Jul 2026, returning 1.09K conversions. The account is still live.
Still running
1.13M impressions, 65.5K clicks and 1.09K conversions in the last thirty days. This is a working account, not an archive.
$500K+ billed through Upwork
The share of that work contracted through Upwork, where the platform tracks and verifies every dollar rather than taking our word for it.
Screenshots are cropped for client confidentiality, campaign names and account identifiers sit outside the frame. We will walk you through the live account on a call.
What we hold to, whatever the brief says.
Rendered on the server
If the crawler needs JavaScript to see your content, you have made ranking optional.
Performance is marketing
The fastest conversion improvement is usually a smaller image, not a new headline.
Measure or do not spend
Unattributed spend is a donation. Instrumentation comes before budget.
Build the compounding assets
Architecture and speed keep paying. A campaign stops the day you stop paying for it.
From first call to running in production.
- 01AuditCrawl, speed, structured data, and what is currently earning traffic.
- 02PrioritiseOrdered by expected impact against effort, with the reasoning shown.
- 03Fix the foundationTechnical work first, because content on a broken base does not rank.
- 04InstrumentTracking, consent and reporting that reflect reality.
- 05IterateTest, measure, keep what works, stop what does not.
Before you ask.
Do you write the content?
We build the systems that produce and structure it, and we will edit. For high volume in your voice, our content automation work under AI agents is the better fit.
How long until we see results?
Technical fixes can move within weeks. Competitive organic rankings take months. Anyone promising otherwise is selling something.
Do you run ads?
Yes. We have managed $7.01M of Google Ads spend through our own account since May 2019, search, shopping and Performance Max for consumer-health and e-commerce brands in the US, and the account is still live. We build the tracking, landing pages and attribution underneath it too, which is the half most media buyers leave to someone else.
Need seo & digital marketing?
Tell us the problem rather than the solution. We will tell you whether this is the right service for it, including when it isn't.